Clothing Brand, Fashion and T-shirts
Clothing
A feature of nearly all modern human societies is the wearing of clothing or clothes, a category encompassing a wide variety of materials that cover the body.
The primary purpose of clothing is functional, as a protection from the elements. Clothes also enhance safety during hazardous activities such as hunting and cooking by providing a barrier between the skin and the environment. Clothes incidentally also provide a hygienic barrier, keeping toxins away from the body and limiting the transmission of bacteria and viruses.
Clothes also have important social and cultural functions. A uniform, for example, may identify civil authority figures, such as police and army personnel, or it may identify team or group or even political affiliations. In most societies, clothing is an aspect of norms of the society, in relation to standards of modesty, religious practices and social status. Clothing may also function as a form of adornment and an expression of personal taste or style.
Throughout history, many materials have been used for clothes. Materials have ranged from leather and furs to weaved and woven materials, to elaborate and exotic natural and synthetic fabrics.
Articles carried rather than worn (such as purses, canes, and umbrellas) are normally considered fashion accessories rather than clothing, but hats and small dress sweaters can be called either clothing or accessories.Jewelry and eyeglasses are usually considered as accessories even though in common speech these particular items are described as being worn rather than carried.
Clothing probably originated in the neolithic age. Some recent scientific research estimates that humans have been wearing clothing for as long as 650,000 years
Brand name
The brand name is often used interchangeably within "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Advertising spokespersons have also become part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the Tiger of Kellogg's.Brand names will fall into one of three spectrums of use - Descriptive, Associative or Freestanding.
Descriptive brand names assist in describing the distinguishable selling point(s) of the product to the customer (eg Snap, Crackle and Pop or Bitter Lemon).
Associative brand names provide the customer with an associated word for what the product promises to do or be
Finally, Freestanding brand names have no links or ties to either descriptions or associations of use. (eg Mars Bar or Pantene)
The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer jeans. A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid or Kleenex, which are often used to describe any kind of adhesive bandage or any kind of facial tissue respectively.
T-Shirts
Throughout the 1980s and ever since, T-shirts have flourished as a personal expression.
Self produced t-shirts can be made for as cheap as 10 USD.
T-shirts with bold slogans were popular in the UK in the 1980s.
Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include Calvin Klein, FUBU, Ralph Lauren and The Gap. These examples also include representations of rock bands, among other obscure pop-culture references.
Screen printed T-shirts have been a standard form of product advertising for major consumer products, such as Coca-cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns.
The early 2000s saw the renewed popularity of T-shirts with slogans and designs with a strong inclination to the humorous and/or ironic. The trend has only increased later in this decade; embraced by celebrities, such as Britney Spears and Paris Hilton, and reflected back on them, too ('Team Aniston').[citation needed]
The political and social statements that T-shirts often display have become, since the 2000s, one of the reasons that they have so deeply permeated different levels of culture and society.[citation needed] The statements also may be found to be offensive, shocking or pornographic to some. Many different organizations have caught on to the statement-making trend, including chain and independent stores, websites, and schools.
A popular phrase on the front of T-shirts demonstrating T-shirts' popularity among tourists is the humorous phrase "I did _____ and all I got was this lousy T-shirt." Examples include "I needlessly edited Wikipedia and all I got was this lousy T-shirt." and "My parents went to Las Vegas and all I got was this lousy T-shirt."
